@import url('https://fonts.googleapis.com/css2?family=Oswald:wght@400;600;700&family=Montserrat:wght@400;500;600;700&family=Playfair+Display:ital,wght@0,400;0,700;1,400&display=swap');

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

:root {
  --black: #1A1A1A;
  --white: #F5F5F5;
  --pure: #ffffff;
  --pink: #FF2D87;
  --gray: #f0f0f0;
  --gray-mid: #cccccc;
  --gray-dark: #666666;
  --max: 1060px;
}

html { scroll-behavior: smooth; }
body { font-family: 'Montserrat', sans-serif; background: var(--pure); color: var(--black); font-size: 16px; line-height: 1.7; }
a { color: var(--black); text-decoration: none; }
img { max-width: 100%; display: block; }
.container { max-width: var(--max); margin: 0 auto; padding: 0 24px; }

/* URGENCY BAR */
.urgency-bar {
  background: var(--black);
  color: var(--white);
  text-align: center;
  padding: 11px 20px;
  font-family: 'Montserrat', sans-serif;
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.5px;
}
.urgency-bar a { color: var(--pink); font-weight: 700; }

/* HEADER */
.site-header {
  background: var(--pure);
  border-bottom: 2px solid var(--black);
  padding: 15px 24px;
  position: sticky;
  top: 0;
  z-index: 100;
}
.site-header .container { display: flex; align-items: center; justify-content: space-between; }
.logo {
  font-family: 'Oswald', sans-serif;
  font-size: 22px;
  font-weight: 700;
  letter-spacing: 3px;
  text-transform: uppercase;
  color: var(--black);
  border-bottom: 3px solid var(--pink);
  padding-bottom: 2px;
  line-height: 1.2;
}
.header-phone {
  font-family: 'Oswald', sans-serif;
  font-size: 18px;
  font-weight: 600;
  color: var(--black);
  letter-spacing: 1px;
  transition: color 0.2s;
}
.header-phone:hover { color: var(--pink); }

/* HERO */
.hero {
  background: var(--black);
  color: var(--white);
  padding: 80px 24px 68px;
  text-align: center;
}
.hero-eyebrow {
  font-family: 'Montserrat', sans-serif;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 3px;
  text-transform: uppercase;
  color: var(--pink);
  margin-bottom: 16px;
}
.hero h1 {
  font-family: 'Oswald', sans-serif;
  font-size: clamp(32px, 5.5vw, 58px);
  font-weight: 700;
  text-transform: uppercase;
  line-height: 1.05;
  margin-bottom: 20px;
  color: var(--white);
}
.hero h1 span { color: var(--pink); }
.hero-sub {
  font-size: 16px;
  color: #cccccc;
  max-width: 620px;
  margin: 0 auto 32px;
  line-height: 1.75;
}
.hero .btn { margin-bottom: 32px; }
.trust-badges {
  display: flex;
  justify-content: center;
  gap: 28px;
  flex-wrap: wrap;
}
.trust-badge {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 1px;
  text-transform: uppercase;
  color: var(--white);
  display: flex;
  align-items: center;
  gap: 6px;
}
.trust-badge::before { content: '✓'; color: var(--pink); font-size: 14px; }

/* BUTTONS */
.btn {
  display: inline-block;
  background: var(--black);
  color: var(--white);
  font-family: 'Oswald', sans-serif;
  font-size: 15px;
  font-weight: 700;
  letter-spacing: 2px;
  text-transform: uppercase;
  padding: 16px 36px;
  border: 2px solid var(--black);
  cursor: pointer;
  transition: all 0.2s;
  text-decoration: none;
}
.btn:hover { background: var(--pure); color: var(--black); }
.btn-white { background: var(--white); color: var(--black); border-color: var(--white); }
.btn-white:hover { background: transparent; color: var(--white); }
.btn-pink { background: var(--pink); color: var(--pure); border-color: var(--pink); }
.btn-pink:hover { background: transparent; color: var(--pink); }
.btn-large { font-size: 17px; padding: 18px 44px; }

/* PROOF NUMBERS */
.proof-numbers {
  background: var(--black);
  padding: 0;
  border-top: 1px solid #2a2a2a;
}
.proof-grid {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  max-width: var(--max);
  margin: 0 auto;
}
.proof-item {
  text-align: center;
  padding: 32px 16px;
  border-right: 1px solid #2a2a2a;
}
.proof-item:last-child { border-right: none; }
.proof-item .num {
  font-family: 'Oswald', sans-serif;
  font-size: 38px;
  font-weight: 700;
  color: var(--white);
  line-height: 1;
}
.proof-item .label {
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  color: var(--pink);
  margin-top: 7px;
}

/* FORM SECTION */
.form-section {
  background: var(--gray);
  padding: 68px 24px;
  border-top: 4px solid var(--pink);
}
.form-section h2 {
  font-family: 'Oswald', sans-serif;
  font-size: 30px;
  font-weight: 700;
  text-transform: uppercase;
  text-align: center;
  margin-bottom: 8px;
}
.form-sub {
  text-align: center;
  color: var(--gray-dark);
  margin-bottom: 32px;
  font-size: 14px;
}
.lead-form { max-width: 520px; margin: 0 auto; }
.lead-form input,
.lead-form select {
  width: 100%;
  padding: 14px 16px;
  margin-bottom: 13px;
  border: 1.5px solid var(--gray-mid);
  font-family: 'Montserrat', sans-serif;
  font-size: 14px;
  color: var(--black);
  background: var(--pure);
  outline: none;
  appearance: none;
  -webkit-appearance: none;
}
.lead-form input:focus,
.lead-form select:focus { border-color: var(--black); }
.lead-form button {
  width: 100%;
  padding: 18px;
  background: var(--black);
  color: var(--white);
  font-family: 'Oswald', sans-serif;
  font-size: 17px;
  font-weight: 700;
  letter-spacing: 2px;
  text-transform: uppercase;
  border: 2px solid var(--black);
  cursor: pointer;
  transition: all 0.2s;
}
.lead-form button:hover { background: var(--pink); border-color: var(--pink); }
.form-privacy {
  text-align: center;
  font-size: 11px;
  color: var(--gray-dark);
  margin-top: 12px;
}

/* WHAT TO EXPECT */
.what-to-expect {
  padding: 68px 24px;
  background: var(--pure);
}
.what-to-expect h2 {
  font-family: 'Oswald', sans-serif;
  font-size: 30px;
  text-transform: uppercase;
  text-align: center;
  margin-bottom: 44px;
}
.steps-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
  gap: 28px;
  max-width: var(--max);
  margin: 0 auto;
}
.step {
  text-align: center;
  padding: 36px 24px;
  border: 1.5px solid var(--black);
  position: relative;
}
.step-num {
  font-family: 'Oswald', sans-serif;
  font-size: 52px;
  font-weight: 700;
  color: var(--pink);
  line-height: 1;
  margin-bottom: 14px;
}
.step h3 {
  font-family: 'Oswald', sans-serif;
  font-size: 16px;
  text-transform: uppercase;
  margin-bottom: 12px;
  letter-spacing: 0.5px;
}
.step p { font-size: 13px; color: var(--gray-dark); line-height: 1.7; }

/* WHY US */
.why-us {
  padding: 68px 24px;
  background: var(--white);
}
.why-us h2 {
  font-family: 'Oswald', sans-serif;
  font-size: 30px;
  text-transform: uppercase;
  text-align: center;
  margin-bottom: 10px;
}
.section-intro {
  text-align: center;
  max-width: 640px;
  margin: 0 auto 40px;
  color: var(--gray-dark);
  font-size: 14px;
  line-height: 1.7;
}
.why-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: 24px;
  max-width: var(--max);
  margin: 0 auto;
}
.why-card {
  padding: 28px 24px;
  border-left: 4px solid var(--pink);
  background: var(--pure);
}
.why-card h3 {
  font-family: 'Oswald', sans-serif;
  font-size: 15px;
  text-transform: uppercase;
  margin-bottom: 10px;
  letter-spacing: 0.5px;
}
.why-card p { font-size: 13px; color: var(--gray-dark); line-height: 1.7; }

/* REVIEWS */
.reviews-section {
  padding: 68px 24px;
  background: var(--gray);
}
.reviews-section h2 {
  font-family: 'Oswald', sans-serif;
  font-size: 30px;
  text-transform: uppercase;
  text-align: center;
  margin-bottom: 40px;
}
.reviews-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: 24px;
  max-width: var(--max);
  margin: 0 auto;
}
.review-card {
  background: var(--pure);
  padding: 28px 24px;
  border-top: 4px solid var(--black);
}
.stars { color: var(--black); font-size: 17px; margin-bottom: 12px; }
.review-text {
  font-family: 'Playfair Display', serif;
  font-style: italic;
  font-size: 14px;
  color: var(--black);
  line-height: 1.75;
  margin-bottom: 14px;
}
.reviewer {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 1px;
  text-transform: uppercase;
  color: var(--gray-dark);
}

/* FAQ */
.faq-section {
  padding: 68px 24px;
  background: var(--pure);
}
.faq-section h2 {
  font-family: 'Oswald', sans-serif;
  font-size: 30px;
  text-transform: uppercase;
  text-align: center;
  margin-bottom: 8px;
}
.faq-sub {
  text-align: center;
  color: var(--gray-dark);
  font-size: 13px;
  margin-bottom: 40px;
}
.faq-wrap { max-width: 800px; margin: 0 auto; }
.faq-item { border-bottom: 1px solid #e0e0e0; padding: 22px 0; }
.faq-item h3 {
  font-family: 'Oswald', sans-serif;
  font-size: 17px;
  text-transform: uppercase;
  margin-bottom: 12px;
  color: var(--black);
  letter-spacing: 0.5px;
}
.faq-item p { font-size: 14px; color: #555555; line-height: 1.8; }

/* CROSSLINK */
.crosslink-blurb {
  background: var(--black);
  color: var(--white);
  text-align: center;
  padding: 36px 24px;
}
.crosslink-blurb p {
  font-size: 14px;
  color: #aaaaaa;
  margin-bottom: 14px;
}
.crosslink-blurb a {
  display: inline-block;
  background: var(--pink);
  color: var(--pure);
  font-family: 'Oswald', sans-serif;
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 2px;
  text-transform: uppercase;
  padding: 13px 30px;
  text-decoration: none;
  transition: opacity 0.2s;
}
.crosslink-blurb a:hover { opacity: 0.85; }

/* SEO ARTICLE */
.seo-article {
  padding: 68px 24px;
  background: var(--white);
}
.seo-article .container { max-width: 800px; }
.seo-article h2 {
  font-family: 'Oswald', sans-serif;
  font-size: 26px;
  text-transform: uppercase;
  margin-bottom: 18px;
}
.seo-article h3 {
  font-family: 'Oswald', sans-serif;
  font-size: 18px;
  text-transform: uppercase;
  margin: 28px 0 10px;
}
.seo-article p { font-size: 14px; color: var(--gray-dark); margin-bottom: 16px; line-height: 1.85; }
.seo-article a { color: var(--black); border-bottom: 1px solid var(--pink); }
.seo-article a:hover { color: var(--pink); }

/* PILLAR PAGE */
.pillar-hero { padding: 88px 24px 72px; }
.city-grid-section { padding: 68px 24px; background: var(--gray); }
.city-grid-section h2 {
  font-family: 'Oswald', sans-serif;
  font-size: 30px;
  text-transform: uppercase;
  text-align: center;
  margin-bottom: 40px;
}
.city-cards {
  display: grid;
  grid-template-columns: repeat(auto-fill, minmax(240px, 1fr));
  gap: 16px;
  max-width: var(--max);
  margin: 0 auto;
}
.city-card {
  background: var(--pure);
  border: 1.5px solid var(--black);
  padding: 20px 18px;
  display: flex;
  flex-direction: column;
  gap: 10px;
  transition: border-color 0.2s;
}
.city-card:hover { border-color: var(--pink); }
.city-card h3 {
  font-family: 'Oswald', sans-serif;
  font-size: 14px;
  text-transform: uppercase;
  color: var(--black);
  letter-spacing: 0.5px;
}
.city-card a {
  font-size: 13px;
  color: var(--gray-dark);
  text-decoration: none;
  border-bottom: 1px solid var(--gray-mid);
  padding-bottom: 2px;
  transition: color 0.2s, border-color 0.2s;
  display: inline-block;
}
.city-card a:hover { color: var(--pink); border-color: var(--pink); }

/* FOOTER */
.site-footer {
  background: var(--black);
  color: var(--white);
  padding: 64px 24px 32px;
}
.footer-top {
  display: grid;
  grid-template-columns: 1fr 1fr 1fr;
  gap: 44px;
  max-width: var(--max);
  margin: 0 auto 52px;
}
.footer-col h4 {
  font-family: 'Oswald', sans-serif;
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--pink);
  margin-bottom: 16px;
  border-bottom: 1px solid #2a2a2a;
  padding-bottom: 8px;
}
.footer-col p,
.footer-col address {
  font-size: 13px;
  color: #888888;
  line-height: 1.9;
  font-style: normal;
}
.footer-col address a { color: #888888; }
.footer-col address a:hover { color: var(--pink); }
.footer-links { list-style: none; }
.footer-links li { margin-bottom: 7px; }
.footer-links a { font-size: 13px; color: #888888; text-decoration: none; transition: color 0.2s; }
.footer-links a:hover { color: var(--pink); }
.footer-cities {
  max-width: var(--max);
  margin: 0 auto 44px;
  border-top: 1px solid #2a2a2a;
  padding-top: 40px;
}
.footer-cities h4 {
  font-family: 'Oswald', sans-serif;
  font-size: 12px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--pink);
  margin-bottom: 20px;
}
.cities-grid {
  display: grid;
  grid-template-columns: repeat(auto-fill, minmax(220px, 1fr));
  gap: 8px 20px;
}
.cities-grid a { font-size: 12px; color: #666666; text-decoration: none; transition: color 0.2s; }
.cities-grid a:hover { color: var(--pink); }
.footer-bottom {
  max-width: var(--max);
  margin: 0 auto;
  border-top: 1px solid #2a2a2a;
  padding-top: 24px;
  text-align: center;
  font-size: 11px;
  color: #444444;
}
.footer-bottom a { color: #666666; }
.footer-bottom a:hover { color: var(--pink); }

/* SERVICES GRID (homepage) */
.services-section { padding: 68px 24px; background: var(--pure); }
.services-section h2 {
  font-family: 'Oswald', sans-serif;
  font-size: 30px;
  text-transform: uppercase;
  text-align: center;
  margin-bottom: 10px;
}
.services-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: 24px;
  max-width: var(--max);
  margin: 0 auto;
}
.service-card {
  border: 1.5px solid var(--black);
  padding: 28px 24px;
  transition: border-color 0.2s;
}
.service-card:hover { border-color: var(--pink); }
.service-card h3 {
  font-family: 'Oswald', sans-serif;
  font-size: 18px;
  text-transform: uppercase;
  margin-bottom: 10px;
}
.service-card p { font-size: 13px; color: var(--gray-dark); line-height: 1.7; margin-bottom: 16px; }
.service-link {
  font-family: 'Oswald', sans-serif;
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  color: var(--black);
  border-bottom: 2px solid var(--pink);
  padding-bottom: 2px;
  transition: color 0.2s;
}
.service-link:hover { color: var(--pink); }

/* READY SYSTEM (homepage) */
.ready-section {
  padding: 80px 24px;
  background: var(--black);
  color: var(--white);
}
.ready-section .eyebrow {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 3px;
  text-transform: uppercase;
  color: var(--pink);
  text-align: center;
  margin-bottom: 14px;
}
.ready-section h2 {
  font-family: 'Oswald', sans-serif;
  font-size: clamp(28px, 4vw, 46px);
  text-transform: uppercase;
  text-align: center;
  margin-bottom: 12px;
  color: var(--white);
}
.ready-section h2 span { color: var(--pink); }
.ready-intro {
  text-align: center;
  color: #cccccc;
  font-size: 14px;
  max-width: 580px;
  margin: 0 auto 44px;
  line-height: 1.75;
}
.ready-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(240px, 1fr));
  gap: 20px;
  max-width: var(--max);
  margin: 0 auto;
}
.ready-card {
  border-left: 4px solid var(--pink);
  padding: 22px 20px;
  background: rgba(255,255,255,0.04);
}
.ready-letter {
  font-family: 'Oswald', sans-serif;
  font-size: 32px;
  font-weight: 700;
  color: var(--pink);
  line-height: 1;
  margin-bottom: 10px;
}
.ready-card h3 {
  font-family: 'Oswald', sans-serif;
  font-size: 14px;
  text-transform: uppercase;
  margin-bottom: 8px;
  color: var(--white);
  letter-spacing: 0.5px;
}
.ready-card p { font-size: 13px; color: #aaaaaa; line-height: 1.65; }
.ready-closing {
  text-align: center;
  color: #666666;
  font-size: 13px;
  font-style: italic;
  margin-top: 28px;
}

/* AREAS GRID (homepage) */
.areas-section { padding: 68px 24px; background: var(--gray); }
.areas-section h2 {
  font-family: 'Oswald', sans-serif;
  font-size: 30px;
  text-transform: uppercase;
  text-align: center;
  margin-bottom: 10px;
}
.areas-cols {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 44px;
  max-width: 880px;
  margin: 0 auto;
}
.areas-col h3 {
  font-family: 'Oswald', sans-serif;
  font-size: 14px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--pink);
  border-bottom: 1px solid var(--gray-mid);
  padding-bottom: 8px;
  margin-bottom: 16px;
}
.areas-col ul { list-style: none; display: flex; flex-direction: column; gap: 9px; }
.areas-col ul a { font-size: 14px; color: var(--black); transition: color 0.2s; }
.areas-col ul a:hover { color: var(--pink); }
.areas-col .view-all {
  font-family: 'Oswald', sans-serif;
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  color: var(--pink);
  margin-top: 10px;
  display: inline-block;
}

/* RESPONSIVE */
@media (max-width: 768px) {
  .footer-top { grid-template-columns: 1fr; gap: 32px; }
  .proof-grid { grid-template-columns: repeat(3, 1fr); }
  .proof-item:nth-child(3) { border-right: none; }
  .trust-badges { gap: 14px; }
  .hero h1 { font-size: 32px; }
  .areas-cols { grid-template-columns: 1fr; gap: 32px; }
}
@media (max-width: 480px) {
  .steps-grid,
  .why-grid,
  .reviews-grid { grid-template-columns: 1fr; }
  .proof-grid { grid-template-columns: 1fr 1fr; }
  .proof-item:nth-child(odd):last-child { grid-column: 1 / -1; }
  .logo { font-size: 18px; }
  .header-phone { font-size: 15px; }
}

/* BEFORE & AFTER GALLERY */
.ba-section {
  padding: 68px 24px;
  background: var(--black);
}
.ba-title {
  font-family: 'Oswald', sans-serif;
  font-size: 30px;
  text-transform: uppercase;
  text-align: center;
  margin-bottom: 10px;
  color: var(--white);
}
.ba-sub {
  text-align: center;
  color: #aaaaaa;
  font-size: 14px;
  margin-bottom: 36px;
  max-width: 560px;
  margin-left: auto;
  margin-right: auto;
}
.ba-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 16px;
  max-width: 1060px;
  margin: 0 auto 32px;
}
.ba-card {
  overflow: hidden;
  border: 2px solid #2a2a2a;
  line-height: 0;
}
.ba-card img {
  width: 100%;
  height: auto;
  display: block;
  transition: transform 0.3s ease;
}
.ba-card:hover img { transform: scale(1.02); }
.ba-cta { text-align: center; margin-top: 8px; }
@media (max-width: 600px) {
  .ba-grid { grid-template-columns: 1fr; }
}