Exterior Painting · SoSo (South of Southern), FL
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SoSo — South of Southern — is one of West Palm Beach's most talked-about emerging neighborhoods. The blocks south of Southern Boulevard along South Olive Avenue and nearby streets have seen significant investment from buyers who recognized value in the housing stock before prices reflected it. A mix of 1940s and 1950s Florida homes and newer infill construction gives the neighborhood its mixed-era character.
SoSo homes from the 1940s and 1950s have the prep challenges common to mid-century Florida construction: chalking paint, old caulk at original windows, and occasionally wood rot at soffits and window frames. We assess every surface before quoting.
Two products built for South Florida UV and humidity. We match product to surface and exposure — Duration for most applications, Emerald where maximum protection is needed.
Florida stucco develops hairline cracks that show through paint within a season if left unaddressed. We fill and prime every crack as part of standard prep.
Salt, mildew, and algae must come off before any paint goes on. Pressure wash is included with every exterior job — not an upcharge.
On site in 1 hour. Written, itemized estimate printed before we leave your driveway. You know exactly what you are getting and what it costs before committing to anything.
"They understood our 1940s home the moment they walked up. Knew exactly what the surfaces needed."
— T. Rivera
"Most contractors just wanted to spray and go. Paid to Paint actually cared about the wood."
— M. Cooper
"Our historic street has strict color guidelines. They knew the palette before I had to explain anything."
— A. Richardson
Chalking stucco on older south-facing walls, failing caulk at original window frames, and occasional wood rot at soffits. All found and priced during the estimate visit.
The neighborhood is not a formally designated historic district with color restrictions. Homeowners have latitude in color choice, which is part of the neighborhood's appeal.
Yes, included with every estimate. We help you identify period-appropriate palettes that honor the home's architecture and work within any historic district or HOA guidelines that apply.
We mask original wood windows and trim carefully and use appropriate wood primers before topcoat. Original architectural elements are treated as assets to preserve, not obstacles to paint around quickly.
Exterior painting in SoSo serves one of West Palm Beach's fastest-changing residential neighborhoods. Homeowners who bought into SoSo early are now refreshing and updating their properties as values have risen, and a new exterior paint job is often the most visible marker of that investment. The mid-century housing stock requires prep that accounts for the age of the surfaces.
We assess every SoSo home before quoting — identifying chalking paint on older stucco, failing caulk at original window frames, and any wood rot at soffits or fascia. Pre-1978 homes include lead paint assessment as standard. All prep is priced in the written estimate before work begins.
SoSo exterior painting runs $3,000 to $8,000 depending on home size and condition. Written estimate on site. Request your estimate here.
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